Accessible luxury

AFFORDABLE / QUALITY / ASPIRATIONAL

We are a brand for each and every woman. This is evident in our price positioning. We deliver the standard of quality of a luxury brand at an affordable price. L’Oréal Paris is a luxury brand that happens to be in the mass market: both accessible and aspirational.

BLENDING HIGH-FASHION CULTURE WITH ACCESSIBLE MAKEUP

Through our fashion collaborations, each designer’s DNA is distilled into the L’Oréal Paris world of beauty excellence, innovation and diversity. Balmain’s Olivier Rousteing offered up his inclusive, rock goddess vision of beauty with a limited-edition Color Riche lipstick collection, giving every woman the opportunity to join his high- fashion “Balmain Army.”

With Isabel Marant, we created an easy-to-wear capsule collection of makeup essentials that channel the ultimate French cool-girl vibe.

With the late fashion legend Karl Lagerfeld – we channeled a sophisticated, effortless Parisian beauty, the fruit of a shared pioneering spirit and dedication to celebrating feminine power.

HIGH PERFORMING PRODUCTS AFFORDABLE FOR ALL