Events experience

EVENTS AS THE VOICE OF EMPOWERMENT

SUPPORTING WOMEN IN CINEMA BECAUSE THEY’RE WORTH IT

As a partner to the Cannes Film Festival, we have been celebrating women in cinema for 23 years, helping to rebalance the inequality experienced by women in the movie industry. For the “montée des marches,” a league of exceptional women from the worlds of music, fashion and activism, are united in representing the beauty of diversity on this world stage and drawing attention to the causes both they, and we believe in. In 2021, we endeavour to be back, better than ever, pushing boundaries even further by creating a Special Award for the “Best Female Scenarist”.

OPENING UP PARIS FASHION WEEK TO THE WORLD

As the official Beauty partner of Paris Fashion Week, we have been continue to democratizing high fashion culture with Le Défilé L’Oréal Paris since 2019, for what will be our third year. Projecting the excellence and diversity of the Paris Fashion scene all over the world, featuring both young emerging designers to iconic fashion houses. We have made high fashion accessible to all by opening up first-world locations to the public, taking consumers backstage for a behind-the-scenes experience of the hottest hair and make-up looks.

WOMEN OF WORTH: CELEBRATING WOMEN WHO HAVE MADE A DIFFERENCE IN PEOPLE’S LIVES

In north America we have been demonstrating our feminist values for over 15 years thanks to our “Women of Worth” program, which honors extraordinary women who volunteer their time to serve their communities. The program is supported throughout the year with always on media and pr. The philanthropic program provides a high profile platform for these heroic women, supporting them in their ventures with essential financing and celebrating them. Culminating annually, at a high- profile, nationally televised gala event to shine a spotlight on these most deserving women and organisations.

The legacy and the future of this program embodies our belief that every woman is worth it by elevating women who find beauty in selflessly giving back.

INNOVATION YOU CAN EXPERIENCE

As a science-driven brand, we are tapping into the latest technologies, using artificial intelligence, data and tech innovations to enhance the beauty experience. By using augmented reality and artificial intelligence technology, our virtual try-on services mine millions of pieces of data to offer tailored product recommendations and are exclusive to L’Oréal Paris.

The Make Up and Hair Color virtual try-on were the first brand initiatives to offer a digital service with such a realistic simulation by giving women the opportunity to test products they might not have considered. Women can now be the artist of their own look in real time and buy them online immediately. Skin Genius helped by Modiface High technology acquired by L’Oréal in 2018, provides consumers product recommendations with personalized information about their skin – radiance, pore quality, firmness, lines, wrinkles and skin tone. Thanks to this winning combination of clinical and technological advances, Skin Genius offers a reliability rate that matches dermatologists’ diagnosis by 98%.

These proprietary technologies push the boundaries of personalized beauty by helping women in their everyday life and provide a unique experience for a mass-market beauty brand.

DIGITAL EXPERIENCE THAT DRIVES TO E-COMMERCE

All our digital services are done to create a full ecosystem driving to a better purchase experience, especially on e-commerce.