Inclusivity

WE CELEBRATE THE UNIQUENESS OF EVERY WOMAN

We believe that there is no ‘one size fits all’ vision: beauty is universally unique. Inclusivity is a fundamental pillar of L’Oréal Paris’ positioning. The brand has a universal vocation: aspiring to stand by every woman – no matter her skin color, age, religion, sexual preference, social background, etc.

Our instinct to be inclusive is not only demonstrated by the ages and origins of our beautifully eclectic dream team of ambassadors, but also by our product offering. For over fifteen years True Match has pioneered diversity within the make-up category. Today, our pillar foundation is proud to offer our widest shade selection, covering 90% of all skin tones.

A SPECTRUM OF FOUNDATION SHADES TO REFLECT EVERY WOMAN’S SKINTONE.

Age Perfect skincare and make-up is tailored specifically for mature skin needs of women aged 50 and older. As a brand we are committed to breaking down barriers, giving everyone a face, a voice.

Each of our products is tested on a wide diversity of skin colors, skin types, hair types and age groups. Focusing on skin health with the best and safest dermatologically tested ingredients and working in partnership with an international board of dermatologists, we intend to go even further in the future, testing our products with a broader panel of consumers to offer superior formulas to each and every woman.