Joy

There’s nothing quite like the feeling of sheer joy of unfurling a new Color Riche lip shade, or the spring in your step from the freshly colored glossiness of a Casting creme Gloss haircolor. Beyond the functionality and performance of our products, we strive to evoke an emotion with the consumer. We hope to create something sensorial, joyful for her. To bring a little color, aroma and wonder into her life everyday. Which is why when it comes to making her smile, we take it very seriously.