Parisian heritage
SHARING THE ESSENCE OF TIMELESS PARISIAN BEAUTY
As an icon of French beauty all over the world, we embody that famous French je ne sais quoi, a vision of beauty ; effortlessly chic. A feeling of self-confidence, by empowering women to take control of their lives and face the world. We share a vision of style and continuous innovation with an audacious tone of voice and a cosmopolitan look, deeply rooted in the heritage of Paris. Even the pronunciation of L’Oréal Paris eludes to an uniquely French idiosyncratic touch.
The brand is strongly linked to the Parisian universe, even in our photography. Paris, at once historical, modern and timeless, seduces the whole world, and we strive to capture a Parisian spirit recognizable by all. We love the symmetry and monumental graphic setting of monuments, the effusion of cosmopolitan life, whose shapes and textures we treat like Haute Couture. The Parisian vision that we unveil is a way of demonstrating our provenance as a French beauty brand with art and the finest craftsmanship.
Our French heritage is essential to our DNA, a vision we express on the world stage with our participation in the most glamorous events, projecting Parisian excellence and French diversity across the globe. We continue to perpetuate this tradition of elegance and chic, through collaborations with some of the great names on the Parisian scene and modern icons of Parisian spokespeoples. Our communication highlights an authentic Paris setting with women as powerful, free and irreverent Amazons. These audacious Parisian spirits invite us to explore, reinvent and above all to free women to rewrite the rules.
