Quality

QUALITY

THE SUPERIOR QUALITY OF OUR PRODUCTS

Each product must deliver strong evidence of its performance, safety, quality and superior efficacy. Methods include in-vitro and in-vivo tests, instrumental biophysical methods and clinical tests by independent experts.

The realization of each formula involves the careful selection of actives and ingredients, perfectly combined to ensure safety and the efficacy of products. Before a formula reaches the store, more than 100 different experts will have been involved in its creation. When we are sure we have reached a maximum level of security, they are then tested by independent dermatologists. Each formula is tested for tolerance on all skin types, including sensitive skin, under dermatological control with a minimum of 600 applications.

As the most widely distributed beauty brand in the world, it is our responsibility to ensure our products are not just safe, but are free from any potential problem, however minor. Transparency is a major focus, as we need to ensure that ingredients do not merely conform to quality standards, but also that they are manufactured under the right conditions. Our glycerin is 100% plant-based, our mineral oils are pharmaceutical grade, and our preservatives are first and foremost selected and dosed to protect the skin.

We are continuously improving ingredients within our formula portfolio as we strive to make our products more effective and sustainable.

We eliminated controversial ingredients (e.g. parabens), moving beyond regulation (such ingredients were still authorized by European regulations) to raise the bar for product safety. We decreased the amount of mineral oils in our skincare by 40% to decrease our use of petrochemicals. As part of our commitment to protecting the environment and the oceans, we also removed microbeads from our formulas two years ahead of legal requirements.