Our vision

BEAUTY IS POWER AND MUCH LIKE POWER, OFTEN IT MUST BE TAKEN. DEFINING YOUR OWN BEAUTY AND TAKING IT INTO YOUR OWN HANDS IS EMPOWERING.

Our mission

WE’RE MORE THAN A BEAUTY BRAND, WE ARE A BRAND THAT GIVES POWER TO WOMEN. BECAUSE THEY ARE WORTH IT.

Through our pioneering products and services, we empower each and every women to take charge of their lives, believe in themselves, take the place they deserve in society and make change happen.

Our values

PIONEERING SCIENCE

SCIENCE FOR EFFICACY...

Our mission starts with Pioneering Science.The superior efficacy of our formulas has been tried and tested, and is backed up by a wealth of data built up over the years to deliver visible, proven results. This is at the heart of everything we do, and have been doing since L’Oréal’s creation more than 110 years ago.
The superior efficacy of L’Oréal Paris make up, skincare, hair care, hair color and men’s products is the fruit of state-of-the-art science, developed by our teams of 4 000 researchers in 21 research centers around the world. Thanks to this extensive network, we are able to deliver results-based innovations rooted in science at scale, offering each and every woman visible, proven results

...IN A TRANSPARENT AND SAFE WAY...

Consumers trust in our products, and transparency is key to building and maintaining that confidence, it’s non-negotiable. We provide the information our customers are looking for about the ingredients that go into our products, their efficacy and their environmental impact.

...NOT TESTED ON ANIMAL...

Since 1989, 15 years before the regulation, L’Oreal Paris has not tested its products on animals. Even in China, where we have been modifying the regulation sharing our testing protocols, the L’Oreal Paris products are NOT tested on animals. This enduring commitment forms part of our wider value of sustainability.

RESPECTING THE PLANET BOUNDARIES

When it comes to sustainable beauty L’Oréal Paris is committed to lead by example, by continuously striving to improve the environmental impact of all its products. Our brand is already implementing a rigorous sustainability program, driven by science and innovation, with an ambition to reduce our carbon emissions by 50% per unit by the year 2030.

A SCIENCE TURNED INTO EXPERIENCES

Being a science-driven brand also fuels the consumer experience. We are continually working to integrate the latest tech developments to offer virtual try-on to our consumers, or precise and accurate skin diagnosis with initiatives like Skin Genius, unique to L’Oréal Paris.
In turn, these innovations play a role in our sustainability program, by modifying our consumer behaviour we reduce unwanted purchases and subsequent waste, respecting our precious planet in the process.

...FOR EACH AND VERY WOMAN, IN ALL THEIR DIVERSITY

Each of our products is tested on a wide diversity of skin colors, skin types, hair types and age groups to assess the efficacy on each and every woman.

WOMEN’S EMPOWERMENT

As a brand that has always championed and celebrated women’s empowerment, L’Oréal Paris continues to challenge stereotypes with a modern vision of femininity. Our brand ambassadors, unique and diverse, are role models for the strengths of women and an inspiration to fulfill our potential everyday. As a brand we support all women on their journey to fulfillment, in line with their own values and aspirations. Inspiring each woman to believe in her own sense of self worth, whatever her origin, whatever her age.
We want to bolster and celebrate women, their beauty, their achievements and their latent potential to achieve even more. We give them products which galvanise their confidence, courage and conviction to realise their ambitions.

Every communication from the brand is an opportunity to imbue women with a sense of self- worth, at every life stage, at every age. In particular, when she feels her most disempowered.
This is why L’Oreal Paris is determined to help those women who are disproportionately affected globally by climate change. We will specifically develop and invest in projects designed to empower women and promote gender equality, making a meaningful difference in their lives.

You’ll find a sense of female empowerment present within each and every page of this book. We hope it will inspire you too...