Women’s empowerment
SUPPORT ALL WOMEN IN THEIR JOURNEY TO FULFILL THEMSELVES ACCORDING TO THEIR OWN RULES AND DESIRES
Empowerment is one of the core values that guide L’Oréal Paris’ commitment to women around the world. We want to empower and celebrate women, their ambitions and achievements, their beauty and integrity. We give them products and the confidence that gives them the courage to make their voices heard and actions recognized.
The value of empowerment is at the heart of the brand. To provide the most advanced beauty care for all women to become their most beautiful and confident selves. Every communication from the brand should empower women with a sense of self-worth, at every stage throughout her life. In particular, those moments or those stages of her life when she feels her most disempowered.
In a similar way that self-worth is a journey that never ends for a woman, to empower her “Worth” is a North star which will future-proof the L’Oréal Paris brand. A brand which will never stop striving to be better.
EMPOWERING WOMEN TO STAND-UP AGAINST STREET HARASSMENT.
As a brand we are determined our firm belief in female empowerment goes beyond words. True to our empowered signature, «Because I am worth it», we want to transform these famous words into strident actions, by eliminating those obstacles which prevent women from achieving their full potential, and instead bolster female self-esteem. As a brand which has always passionately supported and celebrated the emancipation of women, L’Oréal Paris is now proud to collectively commit to ending street harassment for good. In early 2020 we launched Stand Up Against Street Harassment, an international training and awareness program created in partnership with the NGO Hollaback! to fight the issue. This program is based on the 5D’s methodology, an expert-approved set of real world tools to help you safely intervene when you witness street harassment.
DELAY
Comfort the harassed person after the incident and acknowledge that the behavior was wrong. Be a friend.
DELEGATE
Find someone in a position of authority (e.g. teacher, bartender or a bus driver) and ask them to intervene.
DIRECT
Speak up and call the harasser out, then turn your attention to the person being harassed. If they respond, ignore them; don’t escalate. Only use direct as a last resort to prevent violence. Your safety and that of the person being harassed come first.
DISTRACT
Pretend to be friends, ask for the time, cause a distraction, be creative.
DOCUMENT
Watch and witness, write down or film the harassment, provide the footage to the victim and never post it online or use it without their permission.
78% OF WOMEN HAVE EXPERIENCED SEXUAL HARASSMENT IN PUBLIC SPACES.*
ONLY 25% OF VICTIMS SAY SOMEONE HELPED, AND 86% OF US DO NOT KNOW WHAT TO DO WHEN WE WITNESS IT HAPPENING.
Street harassment is one of the most common forms of gender-based violence experienced by women around the world. It is an attack on dignity, an attack on integrity.
Our mission is to empower 100% of L’Oréal Paris employees and over 1 million people by the end of 2021. Together with our international partner Hollaback! and our local charity partners, we are offering training sessions in public places and online, on our dedicated platform standup-international. com.
*International study conducted in 2019 by L’Oréal Paris with IPSOS, with data gathered in 8 countries with over 15,000 participants.
