X-y men

“XY” refers to the male chromosome, unlike the female chromosome of XX. While these chromosomes are biologically different, as the world evolves, men and women increasingly understand their commonalities rather than their differences.

L’Oréal Paris recognised very early that men were increasingly interested in their appearance, beyond the everyday functions of washing and shaving.The launch of Men Expert in 2004 defied the market stereotype that men never took time to take care of themselves. This playful male range allows men to express themselves by creating their own looks, such as hair color, with skincare and bodycare to enhance and improve their looks and confidence.

With ranges including Hydra Energetic, Hydra Power, Vitalift and Barber Club as well as innovations like Amino Acid Cleanser in China. Hydra Energetic Healthy Look Tinted Gel in Europe, means men all over the world have access to products which deliver

visible results that boost their self- worth.Thanks to this winning strategy, Men Expert has gone from strength to strength, and despite an increasingly competitive market, it is the number one skincare brand for men worldwide.

If our mission is to give confidence to all women in the world, we need to portray an equally positive image for men too.

Men Expert’s choice of spokespeople, such as Daniel Wu, a supporter of a non-profit organization that enables people around the world to build or improve their homes. Game of Thrones star Nicolas Coster-Waldau, with his combination of rugged good looks, integrity and support for causes such as gender equality, Movember, awareness of men’s mental health and the environment, has also undoubtedly been a factor in changing men’s attitudes to grooming.